Luxury Lifestyle Home Heating Solutions

As one of the UK’s leading providers of luxury fireplace solutions, Stoke Flame, previously locally known as “Stoke Gas” or “Stoke Gas & Electric Fireplace & Stove Centre” has a long history of servicing the fireplace marketplace.

With such a massive change over the last five years in the products we sell and the growth of our electric fire and wood burning stove and outdoor living product sales, we decided to save confusion it was time for a simpler new branding name... Stoke Flame

We are still a Family-owned business and based in the heart of the Potteries since 1970, we have built a strong reputation as an innovative and reliable supplier of quality fireplaces, fires, stoves and associated products.

Over 250 Fires & 200 Fireplaces on display

Stoke Flame prides itself on delivering innovative, high-performance products to an ever-changing marketplace. Our focus lies with the offering of a total bespoke solution to each individual customer who demands the best results for their home.

We have extensive showrooms here in Stoke on Trent where you can visit and see the latest on trend products yourself and discuss with our friendly team of experts the right solution for your needs.

Open 7 days a week, 2022 marked our 52nd year of trading and we have recently completed a £150k showroom and business branding makeover, increasing our display of luxury brands, including one the of countries largest Media Wall Electric Fire in house showrooms, giving more opportunity to create tailor made fireplaces and home heating solutions for our many customers.


Fires, fireplaces, stoves and outdoor living firepits and fire tables
Established in 1970 our vast showrooms are now five times larger than they were over fifty years ago!