Most electric fires have a flame effect and a heat effect, on the flame effect only setting, the appliances are very quiet. Most of the new electric fires on the market give a slight background noise/hum as the flame effect moves.
When the heater setting is in use, this works by having a fan to blow the heat into the room. This operation can be compared to a hair dryer on low. Some brands are quieter than others and you can see all brands working on display in our showroom. We get very little negative feedback about excessive fan noise and our customers enjoy the benefit of the electric fire – easy to install and use, with low maintenance.